Sustainable by Design

Sustainability, both for people and the environment, is approached as an ongoing responsibility rather than a fixed achievement. Efforts are focused on creating durable products, collaborating with manufacturing partners who are committed to improving labor conditions, and minimizing ecological impact wherever possible. At the same time, openness about existing challenges and areas that still require improvement remains a key part of this approach, ensuring accountability and continuous progress.

A major milestone was reached in 2024 with the fulfillment of a comprehensive materials initiative centered on three core principles: repurposing, recycling, and responsible certification. Every product now incorporates at least one of these elements, whether through the use of surplus materials from the industry, recycled inputs, or materials verified by trusted third-party standards. This accomplishment has also laid the foundation for a broader long-term plan, guiding the development of products over the next decade with an emphasis on improved material choices, more sustainable packaging, and circular design strategies that reduce waste.

One of the most impactful material strategies involves the use of surplus fabric, often referred to as deadstock. These are high-quality textiles that would otherwise remain unused by their original producers. Incorporating such materials not only reduces waste but also significantly lowers environmental impact, with products made from these sources generally carrying a notably smaller carbon footprint compared to those made from newly produced fabrics. This approach also introduces an element of uniqueness to certain product lines, as available materials can vary.

Addressing climate impact is another central focus. A commitment has been made to maintain a very low carbon intensity relative to overall revenue, reflecting an effort to ensure that business growth does not come at the expense of the environment. Clear targets have been established to reduce greenhouse gas emissions across different operational scopes over time, with ambitious reductions planned for both the near and long term. These targets align with recognized scientific frameworks and demonstrate a structured path toward minimizing environmental harm.

Equally important is the ethical dimension of sourcing and production. Partnerships are formed with manufacturers who adhere to strict standards of conduct and share a commitment to fair and respectful labor practices. These collaborations involve regular evaluations, including audits and feedback mechanisms designed to ensure transparency and continuous improvement. Principles drawn from internationally recognized guidelines help shape these practices, reinforcing expectations around responsible business behavior and worker well-being.

There is also a strong emphasis on supporting workers and their communities. By expanding relationships with certified fair trade partners and encouraging better purchasing practices, efforts are made to contribute positively beyond the immediate production process. Establishing and enforcing a clear code of conduct for suppliers further ensures that expectations are consistently communicated and upheld across all partnerships.

In addition to these initiatives, attention is being given to the elimination of certain chemical substances from products. Work is underway to remove all intentionally added PFAS from new items, despite the absence of a universal industry standard. Significant progress has already been made, with most recent product lines no longer containing these substances. For more complex products that rely on repurposed materials, additional testing and verification processes are being implemented to achieve the same goal.

Ongoing efforts also include the introduction of independent testing for materials and components to prevent unwanted chemical inclusion. Collaboration with material suppliers, laboratories, and other organizations plays a crucial role in developing alternatives that maintain performance standards without relying on harmful substances. Through these combined actions, the aim is to continue advancing toward products that are not only functional and durable but also aligned with a broader vision of environmental and social responsibility.